Playing with tradition

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Throughout different periods of history, carpets have told the story of ethnic groups, specific cultures, dynasties, clans and even individual families. The colors, shapes and symbols used were part of a jargon belonging to a more or less restricted community. This language unmistakably defined the community’s identity. In doing so, the carpets, or at least the most masterful among them, became charged with immanent energy, the kind of energy that is found in all objects that succeed in telling a story, but where often not everything is deciphered. via


The Strawberry Fields project involves artists and designers from widely different cultures and backgrounds; all are outsiders to the culture of traditional carpets. They were invited by I + I  to design carpets that would be the free expression of their creative language.

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Playing with tradition